Because they are investing in the brand, so they are no longer competing on price alone.
Since 2014, Drumsö Brand Machine has been helping Finnish SMEs to increase their awareness, attractiveness and brand equity. The work has evolved into a simple five-step concept, which we present below.
Customer benefit, customer value, "the thing where you are clearly better than everyone else" has been highlighted.
Welcome to the brighter shining stars!
If getting started seems difficult, invite one of our sparring partners to join you. It will be a rewarding conversation where we will question, challenge and coach you to market-oriented thinking.
Sparing costs nothing and does not commit you to anything, but it can be eye-opening in many ways. In other words, you can only win in this business.
Pasi Turkka
creative director
salla Juurakko
some guru
At the heart of brand strategy is the process of unearthing and/or creating your competitive advantage. "That thing where you are clearly better than anyone else".
A promise that sets you apart from the competition and captures the interest of your target audience.
But there is no point in this work without a dream, so it is important to define the goal and the will, what you want to achieve, how and why. Involve your own people, preferably some of your clients. Let's think about who can we add the most value for?
Dramatise the promise (external essence & tone of voice) and create steps for the implementation of the promise. Things are now well on track.
Today, every business must have a digital home base; a website, a country store, an online shop, etc. A place to channel traffic from different channels, where the target audience is wowed (with promise) and where the customer dialogue is led.
A digital home base is the cornerstone of every SME, the be-all and end-all of communications.
Once the promise has found its form, it must be presented as effectively and attractively as possible to the target audience. Over and over again, so that it can do its job.
In our experience, "video" is by far the most effective. In its various forms.
Video offers endless opportunities to keep your brand interesting in the eyes of your target audience. Often enough and interestingly enough.
After all, the most important step in the whole brand-building process is getting the message across to the target audience, because even the best creative genius is worthless without an audience.
After the targeting, the rest is maths; the deeper you put your hand in your pocket, the faster things happen. Regularity and planning are essential.
Our team will ensure that your message reaches its audience; in an engaging, regular, attractive and professional way. Because you get what you order.
Branding always takes money. and perseverance, persistence. Rome wasn't built in a day. We operate with domestic SMEs and have yet to meet an entrepreneur with bottomless pockets. And while creativity can get you surprisingly far, things always happen faster and more memorably if you put the right effort into it. Over time, the investment pays for itself - easily many times over.
The team also includes an expert on public financial instruments and how to apply for them. These instruments are there to give your business the chance to innovate, develop and grow, and to be even more profitable in the future.
When you want to shine brighter,
please contact us.
